NEWS - INTERNATIONAL

blowUP installs giant poster on Dubai’s World Trade Center (07/12/06)

blowUP installs giant poster on Dubai’s World Trade Center

The 17,300 square meter project is the largest in the company’s history

The Arab Emirate of Dubai, which is the business hub of the United Arab Emirates, is celebrating the first anniversary of the reign of His Highness Sheikh Mohammed Bin Rashid Al Maktoum. For this special occasion. blowUP media has installed a 17,300 square meter poster on the facade of Dubai’s World Trade Center depicting the special postage stamp bearing the Sheikh’s portrait.

blowUP media completed this project in record time: less than four weeks elapsed between the first meeting in Dubai, approval by the Sheikh and installation of the poster montage on December 1. This is the largest project that blowUP has ever realized.

blowUP media CEO Werner Döker is extremely pleased with the outcome:

“We’re proud to say that we achieved the impossible in record time, thus enabling us demonstrate once again our unmatched expertise when it comes to large scale projects, irrespective of site, scale or time constraints.”

The technical scope of the project was simply mammoth, involving as it did flying 15 blowUP installers (12 of whom specialize in working on very high buildings) from Germany to Dubai to spend approximately 1700 hours working on the project at the World Trade Center. Inasmuch as drilling even a single hole in the building was strictly prohibited, blowUP realized an elaborate framework that reaches as high as 140 meters skyward.

The amount of installation material used is a good indication of the extraordinary scope of the project: approximately 8800 meters of static rope, 20,000 meters of rappel rope, 10,000 cable connectors, 3000 square meters of safety net, 160 running meters of aluminum framework supports, 400 scaffolding connectors, and approximately 1000

strap fasteners were employed. In addition, the approximately 17,300 square meter surface of the poster required the use of 24,300 strap loops and eyes. The 11.5 ton poster, which was flown from Germany to Dubai on six separate direct flights, will remain on the World Trade Center until December 13.