Requirement:
Realisation of an advertising monument for the Toshiba electronics group for the football World Cup. World Cup visitors are to be welcomed to the capital with the slogan "Be Part of the Game“ where it can't be missed.

Implementation:
blowUP media realised overall envelopment of over 2,350 sqm on the Zoofenster in Berlin between Hardenbergstrasse, Joachimsthaler Strasse and Kantstrasse near Ku’damm, Breitscheidplatz, Europa Center and Bahnhof Zoo. The project also included tailored implementation. The player's hand projected about 1.50 m from the motif and thus communicated a live football scene. 

Locations:
Berlin, Zoo window exclusive

Requirement:
Optical distinction of the aircraft from the rest of the surface.

Implementation:
The 'plane was shown in 2/3 size as a flat sculpture and installed 50 cm away from the motif. Connection to the scaffolding was via an aluminium construction specially designed for this purpose. Lighting was by spots mounted on the front.

Locations:
Berlin, Zoo window/Hardenbergstrasse
Dortmund, glass pavilion