Requirement:
Implement the biggest Advent calendar in the world in a prominent place in Birmingham.
Implementation:
Scaffolding featuring 24 3D lit chambers with Christmas motifs was specially built for the purpose. About 2,500 m² of vinyl net had to be printed, tailored and installed for initial envelopment, front and chambers. Calendar dimensions: 934 m², chamber ditto: 3m x 2m x 1.5m.
Location:
Birmingham
Requirement:
Create maximum attention for Air New Zealand in the City of London.
Implementation:
A PR Stunt which was the platform for an impactful OOH campaign for Air New Zealand. The first day saw the background creative installed without a headline. The Air New Zealand pilot then abseiled down the banner and painted the missing headline revealing the brand message over 2 days.
Locations: London