Requirement:
first realisation of the "Day-and-Night-Effect”, i.e. motif change when it gets dark

Implementation:
top quality backlit material was printed both sides and tailored precisely to fit using a complex reverse printing process. Backlighting made graphic elements visible that normally cannot be seen in daylight.

Location:
 Cologne, Turiner Strasse / Ebertplatz

Requirement:
communicate with the young target group via communicating an interest in experimenting, trends and joi de vivre.

Implementation:
backlit material and multi-coloured computer-controlled high performance neon lighting yielded a dynamic heat graphic effect that achieved the emotional campaign goal exactly.

Locations:
 Berlin, Checkpoint Charlie / Friedrichstrasse
 Hamburg, Reeperbahn / Spielbudenlatz

Requirement:
Captivating light displays that highlight consecutively car and campaign slogan.

Implementation:
Lighting tubes installed behind the poster and controlled by a computer set off a captivating light display by dark. There are 4 different stages to the display which are repeated in a loop.

Location:
 Cologne, Turiner Strasse / Main Station