Requirement:
To create  a blowUP that combines a 3D implementation, an interactive component and the element water, emphasizing the product message.

Implementation:
A 3D Gardena sprinkler was produced an integrated in the BlowUP. By sending a short message to a certain number or pressing a button on a special internet page the sprinkler was activated and the water flowed through the sprinkler into a collecting tank, which was especially built up for this project. A webcam was installed, so everything could be transmitted live on the Internet.

Location:
 Dortmund, Glaspavillion

Requirement:
the Mini make was to be communicated and interaction used to promote participation.

Implementation:
blowUP media installed an interactive giant poster on which a Mini Cooper let off steam (literally). Each SMS sent the poster by passers-by caused the Mini to steam, very suited to the Germany-wide campaign using the slogan "Arouse the bull. Let's Mini“. Behind the banner a programmed fog machine emitted two streams of smoke through nozzles in the engine cooling slit on the hood.

Location:
 Munich