Requirement:
Demonstration of the innovative Siemens iron's USP with permanent power steam from its integrated motor.

Implementation:
blowUP media installed a giant poster with an iron on it that let off actual steam for the client Siemens' Consumer Products division. To realise this effect a fog machine was installed behind the poster that emitted steam every seven minutes from seven nozzles on the oversized iron base for 4 seconds at a time.

Locations:
 Berlin, Zoofenster / Hardenbergstrasse
 Munich, Rosenstrasse / View Marienplatz

Requirement:
The boosted power and energy of the new Mini Cooper S with more horsepower should be pictured in the BlowUP.

Implementation:
The bottom right corner of the BlowUP was knocked over and fixed on the motive. The impression was given, that the new mini retracts the BlowUP into his bonnet.

Locations:
 Berlin,  Frankfurt,  Cologne