This impactful Giant Poster with three sides on Boulevard de L'Empereur is located in one of the most prestigious neighbourhoods in Brussels, Sablon (also known as 'Zavel'). The Giant Poster, a head-on site, is situated on the main road to the Mont des Arts / Kunstberg, which is one of the most famous places in Brussels. In addition to pedestrians, there is also a lot of traffic on the Keizerslaan road, generating a great number of of contacts.