This Giant Poster is located in the middle of the pedestrian zone and directly opposite the Dresden Frauenkirche, the most magnificent monument in Dresden. Here on the lively Neumarkt in the heart of the city, historic buildings, new cafés with great views, first-class hotels and individual shopping opportunities for special demands alternate. The target group here is correspondingly diverse: fashion and shopping fans who like to visit the exquisite QF Passage (to name just one of many shopping malls) that combines classic style and modern shopping culture. Or tourists on an educational trip who admire the surrounding cultural highlights of the old town such as the Semper Opera, the Dresden Zwinger or the Taschenbergpalais. Here, however, people also love to see and be seen in the street cafés and restaurants, from which one has the perfect view of the Giant Poster while sipping a good drink.