A milestone in Cologne: a nearly 100-square-meter LED highlight at the LANXESS Arena. Located directly at the transport hub in front of the LANXESS Arena and the Cologne Messe/Deutz ICE train station, this is one of Germany's largest DOOH screens. The screen, mounted on the parking garage facade of the LANXESS Arena, is visible from up to 300 meters away and also benefits from the traffic lights directly in front of it. Commuters head towards the train station, business professionals travel to the Cologne trade fair grounds, and night owls enjoy the diverse events at the arena.