Branding in the upcoming trendy district of Moabit. A young urban-casual target group is on the move on Stromstraße to the small cafés or to the diverse trend food spots. Because of its unconventional, rough charm, Moabit is currently developing into a hipster paradise where cool shops are just sprouting up. Students and young adults in particular love the neighbourhood's alternative culture. Stromstraße connects hip Wedding with Tiergarten and runs through the centre of Moabit.