This corner eyecatcher is located in the middle of Cologne in a prime shopping location right on Neumarkt. As the largest square in the cathedral metropolis, the Neumarkt is a popular place for events and one of the busiest traffic hubs in the city. Thanks to its two huge areas, the Giant Poster offers perfect visibility and accompanies the target group on their way to the city center: fashion-conscious, young Cologne residents and tourists who are drawn to Schildergasse, one of the most visited shopping streets in Germany, and business people who work in the city. The Neumarkt Galerie, international fashion brands, high-quality boutiques and chain stores as well as agencies and trendy restaurants in the immediate vicinity round off the urban flair. The Macromedia Academy within walking distance, a leading university for media, advertising and IT, also promises a hip audience of students, early adopters and influencers.