This Giant Poster is located in the Lehel, one of Munich's most exclusive neighbourhoods. This upmarket neighbourhood in the heart of the city is one of the most sought-after residential areas for well-off singles and families. The Emil-Riedel-Straße is one of the central access roads to the Prinzregentenstraße and for many commuters part of their daily journey to Munich´s city centre. The nearby faculties of the Ludwig Maximilian University and the English Garden also attract a large number of students to the neighbourhood.