Parallel location in Bremen's city centre, visible from a distance of 100 m. The 2-lane Am Brill is a commercial road with lots of shops and runs from the east to the inner city. The strategic position in the centre of Bremen gives the site very high traffic numbers. Lots of commuters pass it daily on their way to the city and high pedestrian frequency is guaranteed by many nearby shops. Public transport facilities nearby generate additional viewers. The location is very near the "Schlachte", the most popular quarter in the city attracting many young visitors and trendsetters at night.