Top branding opportunity in the vibrant business district Neue Vorstadt. Surrounded by green spaces, office buildings border the busy intersection at Berliner Platz. Business people, young professionals and students from the nearby university bring the streets to life. The adjacent Culture and Congress Center Liederhalle attracts a wealthy and culture-loving target group, which also enjoys the many small restaurants. The shopping paradise Königstraße is only a few minutes away. Trendsetters and shopping addicts make their way to the shopping mile via Schloßstraße.