The Bullring Glass Atrium is the biggest shopping centre in the UK, attracting over 10,000 shoppers and diners per day. The two vinyl panels are centralised between premium stores such as Hugo Boss, Tommy Hilfiger, and Lacoste.
As well as a premier leisure destination with restaurants and the Malmaison Hotel, this site is a perfect location to target an affluent mass-market audience. With venues such as the National Indoor Arena, Grand Central and Town Hall all within short travelling distance there is always an event adding to the already heavy traffic flowing past this site.