At Cologne's Heumarkt, brands benefit from the central city location and brisk traffic. As one of the most important squares in Cologne, the Heumarkt is located exactly between the shopping streets of Neumarkt, Schildergasse, Hohe Straße and the old town, a magical place for all party friends and night owls. Cologne's old town attracts everyone from young to old who loves the Cologne way of life and the typical Cologne pubs and bars. In addition to popular breweries and restaurants, there are also various hotels on the Heumarkt itself, such as the prestigious Maritim, which promise an affluent business and tourist target group. The busy car traffic leads past the poster in the direction of the Deutzer Bridge and to the more business-heavy parts of Cologne on the right bank of the Rhine, where the trade fair and media companies are located.