Directly positioned at the high-traffic intersection in front of the LANXESS Arena, this freestanding DOOH screen offers maximum visibility and long-range impact. Facing the eastern access road, it reaches everyone at this busy junction and additionally benefits from the traffic-light situation directly infront. Every day, commuters head toward the train station, business travelers make their way to Koelnmesse, and on event days tens of thousands of visitors cross the intersection on their way to the LANXESS Arena.