This BlowUP in the Berlin district of Lichtenberg is located directly on the 6-lane Frankfurter Allee (B1/ B5) in the immediate vicinity of the “Ring-Center” shopping centre. Frankfurter Allee is crucial for all traffic going in the direction of City-Ost, Alexanderplatz as well as the neighbouring districts. The “Ring-Center” shopping centre is located directly opposite and has over 100 shops: for example Esprit, H&M, Jack Wolfskin, Deichmann, Galeria Kaufhof, TUI, O2, Real, Deutsche Bank, McDonald‘s etc.. Frontal visibility is also guaranteed for those who use the “Ring Bahn” S-Bahn regional train. Additional viewers are generated thanks to the Frankfurter Allee underground and regional train station (U-Bahn and S-Bahn).