Branding at eye level – our attention-grabbing Media Wall is located on the lower ground floor of Munich’s Sendlinger Tor subway station (and transfer hub) – an important node in Munich’s public transport system, where the subway lines U1, U2, U3 and U6 meet. Sendlinger Tor is the point of entry to Munich’s shopping paradise and draws a fashion-conscious, high-spending audience. High traffic – up to 150,000 people use the Sendlinger Tor subway station each day. They include Munich’s commuters and shoppers, young revellers headed for the nightspots on Sonnenstraße, and numerous tourists. Unmissable – the Media Wall is at the centre of the passage connecting the ground floor to the lower ground floor, which is used by numerous pedestrians as they make their way down to the subway platforms, or back up to light of day.