Positioned in central Newcastle, this banner targets the vibrant capital of the North East of England, a well-known shopping destination and world renowned party town. Home to two universities, this compact city has over 40,000 full time students. Collingwood Street, which turns into Mosley Street is the main party destination in Newcastle which draws large crowds of young people most nights of the week. Aside from all the partying Newcastle has to offer, the Theatre Royal is a short 3-minute walk from the banner and just 0.4 miles away is Newcastle Central Station which attracted over 7 million passengers in the past year. This Giant Poster also targets traffic entering the city from the South and is unmissable with an increased viewing time from traffic lights in front of the site.