The site is situated directly at the Reeperbahn. The 930 m long Reeperbahn is St. Pauli’s central thoroughfare and Hamburg’s red light district. It runs from Millerntor in a westerly direction to Nobistor (Hamburg-Altona) where it becomes Königstraße. The site generates large amounts of vehicular and pedestrian traffic. An underground station, taxi rank and bus station are all in close proximity. In the immediate vicinity: Hamburg harbour, the fish market, shops, bars, live clubs, discotheques and numerous restaurants.