Branding in the middle of the Kiez! The city's most famous nightlife street, including its side streets, is the first port of call for Hamburg's in-crowd and nightlife enthusiasts. Young, fun-loving people are magically attracted to the cool bars, hip restaurants and nightclubs. Entertainment fans also enjoy spending the evening in one of the many theaters. A wide range of tourist magnets, such as the Panoptikum or Hamburg Cathedral, provide additional opportunities for fun in the heart of Hamburg. The Giant Poster is illuminated from behind and is an absolute eye-catcher, especially at night.