This is the heart of Düsseldorf, the city of fashion! Situated right at the epicentre of the shopping scene, Schadowstrasse is a bustling pedestrian zone that connects the main shopping and strolling routes between Königsallee, the Old Town and the city centre, attracting a fashion-conscious, high-spending audience every day. The Giant Poster is situated directly opposite the Kö-Bogen 2 landmark and guides the young audience on their search for the latest trends to the relevant shopping destinations such as P&C or Breuninger, as well as shops and chain stores such as Douglas, Sephora, H&M or Mango. The location is perfectly visible to passers-by, including from the busy ‘Schadowstrasse’ underground and tram stop.