Unique lifestyle branding platform in the centre of the East Side Mall Berlin! At a height of 14 metres, the LED column lights up 360° on three levels right in the heart of the shopping centre. With over 100 shops on 3 floors and a sales area of approx. 25,000 m², the East Side Mall is one of the largest shopping hotspots in Berlin. In the immediate vicinity: Cultural highlights such as the East Side Gallery and the Uber Eats Music Hall, which make the area a destination for art and culture lovers.