This Traffic Tower guarantees absolute visibility on the Hansa line A1 near Sittensen, exactly between Hamburg and Bremen. Numerous large industrial areas, important companies and shopping centers are located in the surrounding area, which attract an attractive target group: employed, high earners and highly educated. The heavily frequented A1 is the main connection from Northern Germany to North Rhine-Westphalia and therefore one of the motorways with the highest volume of travel throughout the year. During holiday periods, the A1 is the most heavily used autobahn for holidaymakers from west and south-west Germany towards the North and Baltic Seas. The motorway is completely expanded to 6 lanes and the tower can be seen from afar from all sides.