Perfect position: the Traffic Tower is located just outside “Mainhattan” on the A3, one of Germany’s most heavily trafficked motorways. Germany’s largest airport and the global city of Frankfurt, one of the world’s most important international financial centres and economic hubs, are just a few minutes away from the location on the busy six-lane A3. The Traffic Tower makes its mark over a huge catchment area – the entire Rhine-Main metropolitan region is home to approximately 5.5 million people. Lucrative target group: as a traffic magnet for the hundreds of thousands of commuters and businesspeople that flow into Frankfurt’s city centre each day, the tower attracts the attention of a business-focused target group with considerable buying power. Top visibility: the 30 m advertising tower means images are recognisable from a distance of approximately 1,500 meters when traveling towards Frankfurt.