50 metres tall: highly frequented contact point for commuters driving to and from Düsseldorf. The A46 is one of the key arterial roads to the federal state’s capital. The location is within the city limits and displays advertisements in all directions. Shoppers, commuters, business travellers: the short journey time to the city, airport, trade fair building, university and all cultural institutions ensures a constant flow of traffic. Düsseldorf and its surroundings are among the regions with the strongest purchasing power in the country. Large furniture and hardware stores etc. are located near the Holthausen exit. The motorway has six lanes. The space is visible from a distance of more than 1,000 metres.