This Traffic Tower is located at the gates of Hamburg in the Lüneburg Heath tourist region. It is an optimal touchpoint for tourists, leisure commuters and travelers to the north. The A7 is the most important north-south connection and at the same time the longest autobahn in Germany. In the immediate vicinity are popular leisure facilities such as the Heide Park Soltau, the Snow Dome, the Ralf Schumacher Kart Center etc. The Heide region is also economically strong and attracts lucrative business target groups with the Audi Center, Home24 or the Mondeléz factory, for example. The motorway here has 6 lanes and is a very busy route to and from northern Germany all year round.