35 metres tall: an ideal space for advertising stimulus just outside Hanover. The A7 is the main north-south route and the longest motorway in Germany. This way to relaxation: the location is close to Hamburg in the touristic region of Lüneburger Heide. Large leisure facilities such as the Heide Park Soltau, Snow Dome, Ralf Schumacher Kart Center etc. are close by. The A7 motorway has six lanes and is a highly frequented route from and to northern Germany throughout the year.