This Giant Poster is located in the heart of Magdeburg, on bustling Otto-von-Guericke-Straße, one of Magdeburg’s main thoroughfares. Close proximity to Otto von Guericke University of Magdeburg means a young, creative audience: trendsetters, early adopters, always up to date on fashion, music, the arts, and technology. The youngsters who flock to the party scene on Hasselbachplatz, visiting hip clubs such as EDM hotspot the Down Town Club and numerous bars and restaurants, will automatically pass our perfectly visible giant poster. Trend-conscious fashion fans with a taste for shopping also visit the historic city centre, drawn by shopping malls like City Carré and Allee-Center. Breiter Weg is the city’s main shopping street, running parallel to Otto-von-Guericke-Straße within walking distance. There’s always plenty of action here – many passers-by and commuters see our giant poster, and there is heavy foot traffic day and night.