Branding between luxurious shopping paradise and charming old town! Here you will find chic cafés, top-class restaurants and luxurious stores on every corner, which magically captivate high-end shoppers. The direct location at the Mandarin Oriental, one of Munich's most famous 5-star hotels, attracts well-situated tourists and business people to Neuturmstraße. Gourmets and explorers are also drawn to Neuturmstrasse in the direction of the historic Platzl, where they enjoy the famous Hofbräuhaus or Schuhbecks. Thus, this neighborhood offers you a wealthy and affluent audience with an affinity for high-quality products and brands.