This Giant Poster guarantees top visibility on the highly frequented Britzer Damm, leaving a lasting impression on traffic headed through the trendy Neukölln district towards Kreuzberg. Neukölln has become a much sought-after and popular district that is especially attractive for young people looking to explore vibrant neighbourhoods. The district attracts a lot of creatives thanks to its burgeoning culture scene, with areas like the Weserstraße in Reuterkiez boasting a hip social landscape with countless bars and clubs frequented by students and young tourists visiting the capital. They come to Neukölln to find the things they expect from Berlin: a mix of shabby chic, new music and trendy shops. In contrast, Richardplatz is a place where Berlin feels almost like a village, and it is an inviting locality for people looking to unwind and recharge. In the immediate vicinity of the Giant Poster, there are a range of shopping hotspots such as Hermannplatz and the Neukölln Arcaden along with the extensive area around the former Tempelhof airport which is used to host numerous events, and the Volkspark Hasenheide which boasts an open air cinema.