This highly visible digital blowUP is located in the beating heart of Brussels, in the middle of the Rue Neuve and just a stone’s throw away from Place de la Monnaie. The Rue Neuve is the number one shopping street in Belgium and hosts many internationally known retailers like Galeria Inno, Media Markt, H&M, Primark, Zara and Rituals. The site is very close to Place De Brouckère and Boulevard Anspach and is situated in a traffic-free area that is always crowded with shoppers on their way to Brussel’s famous shopping destinations. This BlowUP is definitely the perfect advertising spot for any brand that seeks visibility from multiple angles in an always lively setting. At night the area around the BlowUP transforms into a bustling leisure time area – the internationally renowned Munt Opera House is just around the corner.