Branding at eye level! This Media Wall stretches across an extensive frontage in the middle of Stuttgart's shopping Eldorado, on the corner of Rotebühlplatz and Königstraße. The target group is correspondingly high-caliber: shopping fans with an affinity for fashion, well-heeled business professionals and trendy students attending the nearby university. Rotebühlplatz is one of the city's most important transport hubs. Königstraße attracts visitors with important sights such as Schloßplatz, Königsbau and the art museum as well as department stores and restaurants. The parallel Calwer Straße is one of Stuttgart's culinary meeting places: international restaurants, young café concepts and wine bars are lined up side by side.