Branding at eye level – our first underground Media Wall covers a long space and takes the target group on an intensive walk. Optimum location – the Media Wall is located on the lower ground floor of the Stachus Passagen, Europe’s largest underground shopping centre, which draws visitors with a broad range of fashion, beauty and lifestyle retailers – almost 60 in total. The Stachus Passagen are located at the heart of Munich, immediately below Karlsplatz and the first part of Neuhauser Straße, a shopping paradise. The shopping centre attracts high numbers of visitors – up to 250,000 – each day: They include commuters, shoppers from the surrounding areas and the whole of Bavaria, along with numerous guests and tourists. Unmissable – the Media Wall is located at the centre of the passage from the local rail and underground station to the escalator that leads up to the Oberpollinger department store and Saturn, and is passed by the numerous pedestrians that flock to the shops on Neuhauser Straße.