In a prime city location right at Neumarkt, one of Cologne’s most central and busiest squares, this Giant Poster guarantees maximum visibility. Here, the city’s main transport routes intersect, with subway, tram, and bus lines. As the busiest transportation hub in Cologne, countless commuters, travelers, and young locals pass by. The diverse audience is drawn toward the historic Old Town or to Ehrenstraße and Schildergasse, one of Germany’s most popular shopping streets.