Spectacular branding opportunity right on the A40 in the heart of the Ruhr area! This 3,250 m² landmark is the largest advertising space in NRW and shines on the A40 in the direction of Essen, one of the busiest motorways in Germany with up to 100,000 vehicles a day. Here you will meet shopping enthusiasts who are keen to buy and who visit the Rhein-Ruhr Zentrum shopping center right next door with around 200 shops, restaurants and entertainment locations. In the Ruhr area, the largest conurbation in Germany, you wear your heart on your sleeve and there is always something going on in the "Revier". This is how numerous commuters pass our eye-catcher in the optimal flow, the perfect recording situation for advertising messages. Ambitious, self-confident business professionals are here, deep in the West, with an alert mindset.