Highly frequented and highly visible: This Giant Poster is located on Herzogstraße, the most important connecting route between Düsseldorf's districts Friedrichstadt and upmarket Oberkassel. Due to the intersecting Friedrichstraße and the direct proximity to the Rheinkniebrücke, this location is a real traffic hub: thousands of professional and leisure commuters travel here every day between the A52, Oberkassel and the city centre. Business people and passers-by are drawn to the surrounding cafés and restaurants during their lunch break.