This Giant Poster is on Rupprechtstrasse in the Neuhausen-Nymphenburg district of Munich, which is one of the most sought-after residential areas in Munich. Due to its high quality of living and optimal infrastructure, the quarter attracts an interesting audience mix: from young, hip students and families to well-funded and discerning high-income earners. Neuhausen-Nymphenburg scores with its parks, green spaces and cosy corners for living, traditional shops, good restaurants and cafés and a small-town to urban charm. On top of that, Neuhausen is a real cultural mecca with the Freiheizhalle, the Backstage, the Kreativquartier and the New Maxim Kino, which is popular for arthouse cinema enthusiasts.