This Giant Poster is located in Munich's trendy district of Schwabing on the busy Schleissheimer Strasse, an important artery of the city that runs through several districts. Here, at the intersection with the Hohenzollernstraße shopping mile, brands benefit from a lot of traffic and optimum visibility from multiple perspectives. There is always something going on in laid-back Schwabing: numerous cafés, bars, clubs and restaurants as well as stores of well-known fashion labels are the number 1 contact point for the young, trendy crowd. Those who find the pedestrian zone too crowded or too mainstream go shopping on Hohenzollernstraße. Schwabing is now one of the most popular residential and nightlife areas in the city. The level of education and income is particularly high here: Abitur = Affinity Index 179, income €3000 + = Affinity Index 128.