This BlowUP is located in the heart of Berlin's party mile on the Warschauer Brücke and offers top visibility from the trendy Friedrichshain district towards Kreuzberg. The Giant Poster is located on the busy Warschauer Straße, one of the most important traffic arteries in the district. Numerous clubs and event locations such as the Mercedes-Benz Arena, the Spreespeicher and the RAW area attract young audiences who enjoy going out. In addition, cultural highlights such as the East Side Gallery (the longest section of the wall designed by artists) and the East Side Mall lifestyle shopping center make the area a unique attraction. In addition, trendy companies such as Universal Music, Zalando and MTV are close to the Spree and guarantee a creative and influential audience.