The area of Bristol is renowned for being one of the 'hippest' places in the UK. This Giant Poster is by far the biggest advertising opportunity in Bristol and is strategically positioned on one of the city's major arterial routes to target the trendy and hip Bristolians. The unobstructed head-on view allows vehicular passengers long viewing times which are increased further by congestion and traffic lights positioned directly in front of the site. Found near the entrance/exit to Bristol Temple Meads train station, this Giant Poster also benefits from the considerable footfall, 10.1 million rail passengers a year, that serve Bristol's busiest transport link. Bristol has an environmentally conscious audience and recently won the European Green Capital Award.