Lively and always on the move - that's Hans-Fischer-Straße right next to the popular Theresienwiese. A diverse target group rushes across the highly frequented, multi-lane intersection on their way towards the main railway station and Munich's in district Sendling to enjoy the trendy bars. Business school students cross the intersection to get to Theresienwiese. This is exactly where popular festivals such as the famous Oktoberfest take place all year round, attracting an enterprising target group. Young families as well as sports enthusiasts also love the green city idyll and enjoy nature and meadows.