This Traffic Tower guarantees absolute visibility on the Hansa line A1, directly at the Bremer Kreuz in the metropolitan region of Bremen/Oldenburg, where the A1 and A27 meet. The Bremer Kreuz is one of the strongest traffic junctions in northern Germany and is surrounded by huge commercial and industrial areas. Brands meet a lucrative business target group here, which heads for the companies based here or well-known automobile manufacturers. There are also many commuters and shopping fans who are drawn to Bremen, 16 km away, or to the surrounding shopping centers and service providers. Bremen Airport, the ÖVB-Arena exhibition and event center and the Bremen Weser Stadium can be reached in a few minutes via the surrounding exits.
The A1 has been expanded to six lanes here. During holiday periods, it is the most heavily used autobahn for vacationers from western and southwestern Germany towards the North and Baltic Seas.