40 metres tall and no competition: positioned directly next to the A10 in the direction of Dresden, the Traffic Tower displays advertising messages in the capital city, Berlin, and the surrounding region. The A10 forms the Berliner Ring and connects the surrounding region with the city. Leisure facilities and one of Germany’s biggest designer outlets regularly attract appealing, high-income target groups who pass the Traffic Tower. At the Berlin-West goods distribution centre, the Traffic Tower displays advertisements along the Berlin-Spandau-Potsdam development axis. The Traffic Tower cannot be missed: the advertising image stands out from a distance of more than 1,000 metres. Good recall values included!