35 metres tall: huge impact in the industrial region of Hanover. The A2 is the main east-west route in Germany. The location is right on the approach to Hanover. Numerous large industrial areas, shopping centres and furniture stores are located in the vicinity. Strategically well positioned relative to the trade fair venue: all the traffic coming from the west (North Rhine-Westphalia and the Benelux countries) heading toward the Messe passes through this location. The journey time to Hannover Airport is less than ten minutes Excellent visibility: the advertising image is visible from a distance of more than 1,000 metres. The motorway has six lanes at this point.