35 meter high impact in the industrial region of Hanover. The A2 is the most important west-east connection in Germany. The Traffic Tower is located directly in front of the gates of Hanover. There are numerous large industrial areas, shopping centers and furniture stores in the vicinity. All traffic coming from the airport and Hanover Exhibition Center in the direction of North Rhine-Westphalia and Benelux passes through the tower. Brands have huge contact opportunities here with a high-income and highly educated target group: 57% men and 43% women are on the Autobahn. They are between 18 and 54 years old, employed and have a high net household income. Also highly educated, social media affine and well networked. The Traffic Tower offers very good visibility: the brand and motif can be seen from a distance of more than 1,000 meters.