The busy Universitätsstrasse in Cologne is highly frequented every day. Directly opposite the University of Cologne you will find a coveted target group that is keen to spend money and is open to new, inspiring products: students, trendsetters and early adopters. They are young, independent and enjoy the big city flair in the trendy residential and gastronomic district of Sülz, where one nightlife follows the next. Always up to date in the fields of fashion, music, art and technology, they spend their time in hip cafés, bars and individual concept stores. The Giant Poster is particularly visible from a bus and train stop, which is directly opposite the location and is frequented by numerous students.