The Giant Poster is located on the highly frequented Landsberger Allee in the immediate vicinity of the famous Berlin event location Velodrom. Especially sports fans are attracted by cycling events and numerous surrounding sports facilities. Young, outgoing people liven up Landsberger Allee on their way to concerts and major events at the Velodrom. The freestanding location of the Giant Poster makes it very visible to the numerous motorists and pedestrians from a distance of over 500 meters. The S-Bahn and train stops opposite also ensure a high volume of commuters every day and a long viewing time.