Trendy, young and individual - in Berlin's Friedrichshain neighbourhood, this Giant Poster shines on the highly frequented Warschauer Strasse road in the direction of the East Side Mall. Berlin's night owls meet art and culture lovers here. The nearby train station on Warschauer Strasse is the starting point for almost 85,000 Berliners and tourists every day in what is probably the most famous trendy district of the capital, in which countless bars, clubs and cultural locations are lined up. The East Side Gallery and the RAW area are also nearby. The alternative cultural project stands for art, music and clubbing and attracts a young and diverse target group with its urban flair. The media district near the Spree is also home to well-known brands such as Universal Music, Coca-Cola and the Mercedes-Benz Arena.