Young, colourful and hip - this Giant Poster is located on the highly frequented Warschauer Straße, in the middle of Berlin's lively Friedrichshain. Night owls and culture lovers flock here, drawn to the countless bars, clubs and cultural venues of what is probably the capital's best-known trendy district. Nearby are the RAW grounds, the East Side Gallery and the Mercedes-Benz Arena - popular destinations for a young and diverse target group who appreciate the locations for parties, concerts and sports and cultural events.